If you want people to read your marketing material, it’s getting a lot more challenging than it used to be. However, you can utilize techniques and tricks to make it easier to do so than before, too. It’s no secret that without an effective, attention-grabbing headline, your sales letter can be completely useless. The same […]

Marsha Friedman, Founder of EMSI, a national public relations firm says ” In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So […]

Most of your prospective customers will find your website through a search engine. Understanding how search engines work and how they find and present information is vital to your long term business success. Search engines use crawlers or spiders to index websites. When a search engine discovers your website, either through an incoming link or […]

In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination […]

Talk radio interviews aren’t what they used to be. In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A guest would be able to do a handful of interviews and see their sales go through the roof! Marsha Friedman, Founder of Event Management […]

One way of promoting your website and product can be achieved for free. As an additional bonus, this ‘free’ method can boost your sites and sales, doubling and even tripling your income. Unique articles. One of the easiest and cheapest ways to increase your websites visibility. How does this work? Write articles relating to your website and submit […]

Article marketing is one of the effective and easy ways to generate traffic to your website. The entire purpose of having a website is to have traffic, in other words have people visit your website. There are many ways of doing this and article marketing is one of those ways. You might be asking what article […]

If you are running a small business, and you have made a mistake, you’ll find that the thought that you would never have made this mistake if you had been a larger business will definitely occur to you. While there are certainly things which are easier for a larger business to handle, and there are […]

Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that […]

Irrelevant and distracting noise at work is stopping many workers from being fully creative. Ensuring ‘acoustic privacy‘ is a challenge for many work places. And as the trend toward open-plan offices continues, experts are starting to identify the problems that that conversational distractions can cause. A worker’s privacy, and therefore comfort level, decreases as the noise […]